Wednesday, July 11, 2007
The =Ultimate= Driving Machine
Does anybody else get a queasy feeling in their stomachs when you see those old TV cigarette adverts: an overly macho man offering an overly flirtatious female a white stick of death... The advert always stress the social interaction and not the ash fag-ends etc. And of course, not what =ultimately= would happen to the man or woman in 20 years time: the coughing, cancer and slow lingering deaths.
I am starting to get the same feeling with car adverts... yes, they do look nice. Very cute too. Happy Kids driving cars; people dancing in the streets; hey even cars spinning around acrobat style. Click that link and see that cute advert with kids driving an SUV again and think: those kids may never actually be able to drive that SUV. Ever. Even if we do overt the very worst excesses of the world's economy's dependence on oil, the price of oil is a one way bet: it is going to rise and driving in an SUV in say 10 years time will seem like Nero fiddling while Rome burns!
Meanwhile we hand out models of the Hummer H1 SUVs with MacDonalds. I feel queasy again: it feels just like giving kids sweet cigarettes to me. Who does that any more?
Consider: BMW's slogan "The =Ultimate= Driving Machine". They might be right. After the oil runs dry, imagine some post-civilization scenario, somewhere in Saudi Arabia, a goat-herder drives the last working vehicle over the desert. Yep, it could be a BMW.
Posted by Derikic at 3:19 PM